In today’s world where everyone and that includes everyone’s grandmother and toddler are becoming increasingly internet savy, not having a website or an online presence for your business could be disastrous.
However even having a website is not enough as many are beginning to discover. The website that is built for you sometimes is not crawlable or cannot be found easily. That is as good as not having an online presence at all. If the information on your website is not properly laid out and the pages and links are not easily connected, it is a good idea for someone to have a look at your site to see if your website has been properly optimised. You want your pages and links to be easily reached and for your users to be able to reach and read your content which is relevant to their search.
The content on your site should contain the right words. For example, the right phraseology would mean phrasing your content in the same way a person looking for answers would phrase it or would ask the question.
If you have a restaurant, put a menu on your website. If your restaurant provides exotic ethnic cuisine, write an explanation about the style of the cuisine and the taste of the dishes offered. If you are known to have specials either weekly or daily – make sure that these can be found on your site and the information is regularly updated. Imagine how disappointed your customers would feel if they came to your restaurant expecting to have certain dishes or desserts only to find out from your staff that the items are not available or worst yet have not been on the menu for a very long time.
Put the information in a plain text.
Think about what would provide value to your visitor – give them content or information they are looking for. Consider how you want to market your business to the visitor and give them a reason to buy what you are selling and to return to your website again and again. Increase your reach by making the information so compelling that your visitor sends your website link to their circle of friends and do your marketing or advertising for you and reaching out to the community for you. That is the reason your site exists. Think about the experience you are providing to your user. Your website is not there for you just to build links for SEO.
Work on your title and description including the content of your really important pages especially your home page. If your user were to bookmark your page, are they going to remember what your site is about or find your url in their list of bookmarks. Is your snippet or the description of your page interesting enough to entice people to click onto your website if they found you together with a list of other similar websites for the product or service they were searching for? Does the little snippet give them the impression that your website is what they are looking for or worth investigating?
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