Since April 2015, Google has been saying that they would be boosting the ranking of mobile-friendly pages on mobile search results. Well, they have already started doing that. In March 2016, Google once again warned that they would be rolling another update for mobile search results saying that it is to increase “the effect of the ranking signal to help [our] suers find even more pages that are relevant and mobile-friendly”.
To help business owners, Google created a site to allow for testing of websites to check if they are mobile-friendly. When they announced that they were rolling out their March 2016 update, they did say that even if one’s website is not mobile friendly, it could still rank well if it has “great, relevant content”.
Today, Google has taken the trouble to launch another site to help business owners check to see how their websites are performing on the mobile web. All this is happening because the number to searches on mobile devices has been climbing exponentially.
What is the reason for this? Google wants sites that they serve up on search results to be accessible, and function and perform well. So should you, as a business owner with a website.
Consider that Google is not a human being, it is a search engine that runs according to its algorithm which is important as it determines ranking according to signals sent to it. It makes decisions based on those signals. If a search is being conducted on the mobile and your site is not mobile friendly, the user is going to click off your site and return to the search to look for another site in double quick time. That signal tells Google that your site is not relevant to their search. Get lots of people doing the same thing – what will it mean for your site?
Google is all about providing the best user experience and if so many people are telling them that your site is not relevant, Google will get the signal loud and clear that your site is not relevant to their search.
You have worked hard to optimise your website so that you can be found by the search engines particularly Google. But now because your site is hard to navigate on a mobile phone and it is difficult for them to find the information they want on their mobile device, Google is being signalled that your site is not relevant or useful to the user.
Since the 2015 announcement, mobile searches have increased by more than 15%. What is more interesting is, anecdotally these searches have been found to be from the age group of 30+. So don’t think that only the young and possibly with lower disposal income are the only ones using their mobile phones to do their searches.
Google is doing everything in its power to help business owners make their websites usable for their customers through its investments in new technologies even to the extent of helping business owners find out how or what needs fixing on their websites.
So, if your website is not accessible, no one will be able to find it. If your website is not mobile-friendly, potential customers searching on their mobile devices will click off from your site and look for another one business. Once that begins to happen enough times, Google will conclude that your site is not relevant or that its content is not relevant to the search. If that happens often enough, it is likely that and it will show up less and less often.
You may ask – does that mean that if my website is not mobile-friendly that it is going to tank?
If you don’t want to find out the answer to that question – Contact us by visiting our website at: https://www.sydneymaestro.com to learn more and complete our contact form for a call from your Sydney SEO specialist today!
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