In today’s world where everyone and that includes everyone’s grandmother and toddler are becoming increasingly internet savy, not having a website or an online presence for your business could be disastrous.
However even having a website is not enough as many are beginning to discover. The website that is built for you sometimes is not crawlable or cannot be found easily. That is as good as not having an online presence at all.
These are some of the things you may want to look at:
Proper layout of your content
If the information on your website is not properly laid out and the pages and links are not easily connected, it is a good idea for someone to have a look at your site to see if your website has been properly optimised. You want your pages and links to be easily reached and for your users to be able to reach and read your content which is relevant to their search.
Linkages between pages
The content on your site should contain the right words. For example, the right phraseology would mean phrasing your content in the same way a person looking for answers would phrase it or would ask the question.
Providing salient information
If you have a restaurant, put a menu on your website. If your restaurant provides exotic ethnic cuisine, write an explanation about the style of the cuisine and the taste of the dishes offered. If you are known to have specials either weekly or daily – make sure that these can be found on your site and the information is regularly updated. Imagine how disappointed your customers would feel if they came to your restaurant expecting to have certain dishes or desserts only to find out from your staff that the items are not available or worst yet have not been on the menu for a very long time.
Ensure that you also provide information about opening hours of the restaurant, proper directions if your location is difficult to navigate to and information as to availability of car parking and whether it is wheelchair and/or children friendly.
If your business frequently have specials or important information about supplies which may be sporadic and the customers are told to look out for more information on the website, then it is a given that the website must be regularly updated to keep the customers informed. Customers coming to check the site must not get the impression that no one is looking after the content or even bothering with any updates and that they have to ring the business to find out the news. When such an impression is conveyed, the customers will stop coming to the website for updates.
Interesting content and well written copy on your site that help the searcher get engaged is necessary. Information that is easy to read and informative that keeps the viewer interested and not wanting to jump off the page without finishing the page is important.
Give them what they want
Think about what would provide value to your visitor – give them content or information they are looking for. Consider how you want to market your business to the visitor and give them a reason to buy what you are selling and to return to your website again and again. Increase your reach by making the information so compelling that your visitor sends your website link to their circle of friends and do your marketing or advertising for you and reaching out to the community for you. That is the reason your site exists. Think about the experience you are providing to your user. Your website is not there for you just to build links for SEO.
If your user were to bookmark your page, are they going to remember what your site is about or find your url in their list of bookmarks. Is your snippet or the description of your page interesting enough to entice people to click onto your website if they found you together with a list of other similar websites for the product or service they were searching for in the search engine results page? Does the little snippet give them the impression that your website is what they are looking for or worth investigating?
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